31st December 2024: Veganuary Ambassador Chris Packham has today released a heartfelt video message inviting Jeremy Clarkson to take part in Veganuary and try vegan this January to help protect his heart.
View the video on Chris’ Twitter, Instagram and Facebook channels.
Download the video here.
In a friendly New Year’s message recorded today, the wildlife TV presenter and campaigner extends a personal invitation to his colleague, TV presenter Jeremy Clarkson who suffered a heart attack earlier this year, to join millions of people trying a plant-based diet this January with Veganuary. Chris even offers to personally mentor Jeremy and have him over to try his partner Charlotte’s ‘Butter Tofu’ dish.
Clarkson, who has been quite outspoken on vegan issues in the past, has recently expressed unease about sending his farmed animals to slaughter. This, combined with his recent health problems, makes Veganuary a great opportunity for him to help both his heart and his conscience posits Packham.
Chris himself took part in Veganuary in January 2019 and became an Ambassador for the charity later that year. Other high-profile Veganuary alumni include rock legend Brian May, TV presenter Jasmine Harman, ‘dragon’ Deborah Meaden, Eastender’s Kellie Bright and actor Peter Egan, all of whom continue to support the charity.
Last year, around 25 million people took part in Veganuary globally* and 2025 is set to be even bigger as the charity expands its global presence with new Veganuary campaigns in Malaysia, Peru and Canada. From humble beginnings on a kitchen table in Yorkshire, the global Veganuary phenomenon now includes campaigns in 20 countries and has had participants from every country in the world except North Korea.
Notes to Editor
Veganuary is free to join, and people can take part at veganuary.com to receive our Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, meal plans and helpful advice.
Since Veganuary launched its first pledge in January 2014 – millions of people, coming from almost every country in the world, have taken part. There are now official Veganuary campaigns in the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Malaysia, Mexico, Peru, Singapore, South Africa, Switzerland and Canada.
Contact
Toni Vernelli, International Head of Policy and Communications, Veganuary
T: 07505 866 548
*Based on YouGov surveys commissioned by Veganuary in January 2024 in our core countries and the population estimates in those countries
