Most resolutions are aimed at telling you that you’re not good enough. Every January, we’re hit with the same tired messages: Fix yourself. Become someone different. Change everything.
But what if you didn’t need to reinvent yourself? What if it’s less about changing and more about returning to who you already are?
The world is asking a lot of us right now. So this Veganuary, let’s flip the script and leave the resolution pressure behind: New Year, Same You.
You already care deeply about animals. You share heartwarming animal videos on social media, you sign petitions, you’ll cross the street to greet a dog.
Or maybe you remember visiting farm sanctuaries as a kid and remember how much you loved those pigs? You love animals but you couldn’t ever imagine not having a bacon sandwich as new year’s day pick-me-up.
Well, what if there was a way to still be “you” but more so? Trying vegan isn’t about becoming someone else. It’s about bringing your meals closer to the values you already live by. We’re here to help!
For every one million people going vegan for one month, the lives of 3.4 million animals are spared. In January 2025, over 25.8 million people worldwide chose to try vegan with us. Imagine how many animals’ lives were spared during Veganuary alone.
Eating plants instead of animals reduces demand, leading to fewer animals being bred and killed for food. And what greater way is there of showing animals how much you love them?
Despite what people may believe, animal farming is far from humane, even in organic or ‘high-welfare’ circumstances.
Cows: Did you know that , like humans, cows need to be pregnant and give birth in order to produce milk? Because of this, calves are commonly separated from their mothers shortly after birth so that their mother’s milk can be collected for human consumption? The cycle of impregnation and separation continues over their lifetime.
Chickens: Chickens used for meat are bred to grow as big as possible in the shortest amount of time to maximize profit, leading many to struggle with painful leg issues and cramped conditions. Or that because male chicks don’t lay eggs, they’re routinely culled in the egg industry before they’ve had a chance to properly live? There’s cruelty inherent in the egg industry too; because male chicks don’t lay eggs, they’re routinely culled shortly after hatching.
Pigs: Pregnant sows are often confined in restrictive crates. Pigs are commonly subjected to castration and routinely have their tails cut off.
Fish: Harmful perceptions about fish such as “Do fish even feel pain?” persist despite plenty of scientific evidence proving their intelligence and capacity to suffer. Industrial fishing practices also lead to “bycatch” – the process whereby unintended species are captured too. This can include dolphins, marine turtles, sea birds and more!
Because trying vegan lets your kindness scale. Each plant-based meal nudges our food system toward fewer animals bred, confined, and harmed. You don’t need to change who you are. You get to be more of who you are: caring, consistent, and quietly powerful.
You’ll be joining millions around the world who love animals but also hate what they see when they investigate how our food is made. And together we can send a message to the world: enough is enough. We demand more kindness!
We hoped you’d ask that!
We know it can be a little daunting to dive in, but we’re here to help. If you try vegan with Veganuary, we’ll email you eCookbooks, recipes and meal plans full of mouth-watering meals to inspire you – all for free!
All you need to do to join is click the big button below.
With Veganuary, you don’t need to change your personality. The only change is what’s on your plate – and that’s a small shift that makes a big impact!
Join in to receive a celebrity e-cookbook along with 31 days of inspiring recipes, nutrition tips and more. All our resources are 100% free!
