Veganuary is more than just a pledge
Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. Millions of people have taken part in our one-month vegan pledge since 2014, and in 2026 alone at least 1,187 new vegan products and menu options were launched for Veganuary globally.
Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of preventing animal suffering, protecting the environment and improving the health of millions of people.
Over the next five years, we aim to make powerful strides toward a world where vegan is the norm rather than the exception. Read our 5-Year Strategy to find out how.
Veganuary is so much more than just a one-month vegan pledge! Read our Campaign Reports to discover the impact our work is having around the world.
Our Campaign ReportsOur vision is simple; we want a vegan world.
A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change and drive wild animal populations to extinction.
Our mission is to inspire and support people to try vegan, drive corporate change, and create a global mass movement championing compassionate food choices with the aim of ending animal farming, protecting the planet, and improving human health.
We are committed to a vegan world; we will utilise research to evaluate how the highest number of lives can be spared and direct resources to that end.
We will optimise our outreach to support and encourage people on their vegan journey in a non-judgmental, positive, constructive, and easily accessible way.
By partnering with other mission-driven organisations and working closely with businesses, we will make a bigger difference.
We know that it takes people with different ideas, strengths, interests and backgrounds to achieve our vision; we appreciate the value of this and how it brings us closer to achieving our mission.
In all internal and external relationships, we will strive for genuine, honest, and transparent communication.
We will continue to create a professional and sustainable (human, social, economic and environmental) organisation.
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