Most resolutions are aimed at telling you that you’re not good enough. Every January, we’re hit with the same tired messages: Fix yourself. Become someone different. Change everything.
But what if you didn’t need to reinvent yourself?
What if it’s less about changing and more about returning to who you already are?
The world is asking a lot of us right now. So this Veganuary, let’s flip the script and leave the resolution pressure behind: New Year, Same You.
You already take your fitness targets seriously. You monitor your performance. You keep routines (ain’t no way you’re missing leg day). You plan recovery days and take great care when fuelling your body.
But maybe there’s room for one small shift that aligns your meals even more closely with your goals. You don’t have to radically alter who you are or do anything much different from now. You can still be you, but with one streamlined optimisation: eating vegan.
You absolutely can!
Some of your favourite athletes are probably vegan. A few are even our ambassadors – including the winner of Germany’s Strongest Man 2011. It doesn’t stop them from smashing their goals!
Our past participants say the same. In January 2025, over 25.8 million people worldwide chose to try vegan with us. In follow-up surveys, over half of the respondents noted that the effects at the end of the month included improvements in energy levels and nearly half noted desired change in body weight. Ideal for levelling up!
You can still hit your reps with just a small change to your meal preps. You can make your PBs stand for “plant-based”!
If protein is a big concern for you, then don’t worry. We have you covered!
When you take part in Veganuary we will send you a free High Protein eCookbook. It’s full of plant-based recipes which will help you hit all of your macro targets.
But to answer the question directly: Getting protein is straightforward on a vegan diet when you build meals around natural staples like tofu, tempeh, seitan, lentils, beans, edamame, nuts, and soy milk.
We’re on hand to offer advice on how to get all the essential amino acids you need, how to get all the iron you require, and how to team it with vitamin C to support absorption too!
Absolutely! According to the American Academy of Nutrition and Dietetics, soy is a safe, calcium- and polyphenol-rich legume that is considered a high-quality protein that is well digested.
Soy protein has been shown to improve muscle adaptations and exercise performance, lower low-density lipoprotein cholesterol levels, and improve cardiometabolic outcomes. Soy product consumption, especially soymilk and tofu, is associated with lower cancer risk, and fortified soy milk is considered the only nutritionally comparable beverage to cow’s milk in the Dietary Guidelines for Americans, 2020-2025.
Excellent! Try vegan with us and we’ll send you all the resources you could ever need for free.
As mentioned, we have a High Protein Cookbook if that’s your target, Meal Plans to help build your routines, and Low, High, and Medium Calorie recipes to inspire you in the kitchen.
If you can’t wait to get started, why not read our post about High Protein, Low Fat vegan foods? Or try making one of our favourite smoothie recipes?
With Veganuary, you don’t need to change your personality. The only change is what’s on your plate – and that’s a small shift that makes a big impact!
Join in to receive a celebrity e-cookbook along with 31 days of inspiring recipes, nutrition tips and more. All our resources are 100% free!
