Veganuary 2025 reached fantastic heights with an impressive global participation rate. As the world grapples with the climate crisis, increased cost of living and a growing awareness of the ethical implications of our food choices, Veganuary continues to inspire people worldwide to embrace plant-based living.
So, what are the results of Veganuary 2025 and how many people took part all over the world? Let’s dive into the campaign results and what they mean.
How is Veganuary participation measured?
In previous campaigns, we measured participation based on how many people opted into our 31-day email series via our website. However, we know that this does not reflect the true number of participants, as many people take part without officially registering through the website.
As we learn from the success we’ve seen in the UK and expand to new countries, our priority is measuring global participation. Since Veganuary launched its first pledge in January 2014, millions of people – coming from almost every country in the world – have taken part.
There are now official Veganuary campaigns in the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Malaysia, Mexico, Peru, Singapore, South Africa, Switzerland and Canada. A new sister campaign, V-March, will bring the Veganuary concept to even more people when it launches in China in March 2025, thanks to China Vegan Society. It has truly become a global phenomenon!
To better understand and measure participation around the world, we now commission YouGov surveys in our core campaign countries* to establish the percentage of people who report having taken part in Veganuary during the month.
How many people took part in Veganuary 2025?
Based on the YouGov survey results and the current population estimates for each country, we calculated that roughly 25.8 million people worldwide chose to try vegan in January 2025.
Veganuary 2025 may have come to a close, but the momentum continues! These participation figures show that people continue to embrace plant-based diets to mitigate climate change, spare animal lives and improve human health.
Here’s to the next chapter and growing this global movement! Stay tuned for the Veganuary 2025 campaign in review.
*Survey details are as follows:
UK – Total sample size was 2124 adults. Fieldwork was undertaken between 24th – 27th January 2025. The survey was carried out online by YouGov PLC. The figures have been weighted and are representative of all UK adults (aged 18+)
Germany – Total sample size was 2147 adults. Fieldwork was undertaken between 20th – 23rd January 2025. The survey was carried out online by YouGov PLC. The figures have been weighted and are representative of all German adults (aged 18+)
Italy – Total sample size was 2060 adults. Fieldwork was undertaken between 21st – 25th January 2025. The survey was carried out online by YouGov PLC. The figures have been weighted and are representative of all Italy adults (aged 18+)
Spain – Total sample size was 1083 adults. Fieldwork was undertaken between 21st – 24th January 2025. The survey was carried out online by YouGov PLC. The figures have been weighted and are representative of all Spain adults (aged 18+)
France – Total sample size was 1040 adults. Fieldwork was undertaken between 20th – 26th January 2025. The survey was carried out online by YouGov PLC. The figures have been weighted and are representative of all France adults (aged 18+)
Austria – Total sample size was 1003 adults. Fieldwork was undertaken between 20th – 29th January 2025. The survey was carried out online by YouGov PLC. The figures have been weighted and are representative of all Austria adults (aged 18+)
Switzerland – Total sample size was 1004 adults. Fieldwork was undertaken between 20th – 29th January 2025. The survey was carried out online by YouGov PLC. The figures have been weighted and are representative of all Switzerland adults (aged 18+)
Chile – Total sample size was 1062 adults. Fieldwork was undertaken between 21st – 23rd January 2025. The survey was carried out online by YouGov PLC. The figures have been weighted and are representative of all Chile adults (aged 18+)
Canada – Total sample size was 1008 adults. Fieldwork was undertaken between 20th – 25th January 2025. The survey was carried out online by YouGov PLC. The figures have been weighted and are representative of all Canada adults (aged 18+)
Brazil – Total sample size was 1002 adults. Fieldwork was undertaken between 16th – 24th January 2025. The survey was carried out online by YouGov PLC. The figures have been weighted and are representative of all Brazil adults (aged 18+)
US – Total sample size 2000 adults. Fieldwork was undertaken between 14-23 January 2025 by Wakefield Research using an email invitation and an online survey. The figures have been weighted and are representative of all US adults (aged 18+)
