Veganuary has today released a passionate personal messages from climate-conscious celebrities urging everyone to ‘Join the New Year’s Revolution’ and sign up to the 31-day plant-based pledge. The urgent call to action marks the launch of Veganuary’s 2020 campaign and is backed by:
Hollywood actors Joaquin Phoenix, Alicia Silverstone, Mayim Bailik and Evanna Lynch
British stars Kellie Bright, James Moore, Peter Egan, Jasmine Harman, Melody Kane, Sara Pascoe and Monami Frost.
High-profile environmentalists George Monbiot, Chris Packham, Kerry McCarthy MP and Dale Vince, founder of Ecotricity.
Plant-based athletes Jason Gillespie, Leilani Munter, Dustin Watten and Anthony Mullally.
Speaking from the heart, Hollywood superstar Joaquin Phoenix says: “If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’- you can. Right now. Sign up to try vegan this January.”
His message is echoed by environmental journalist George Monbiot who says: “If we are serious about protecting the living planet and all its inhabitants, we must accept that meat and dairy are extravagances we can no longer afford.” Eastenders’ star Kellie Bright agrees, saying: “My children deserve a future and so do yours. If you care about climate change, make a difference and do Veganuary.”
Veganuary has gone global
More than a quarter of a million people took part in Veganuary last year and over half a million have participated since its launch in 2014. Now, with the climate crisis making headlines almost daily, the charity is intensifying its efforts to promote a planet-friendly plant-based diet by launching high-profile Veganuary campaigns in four new countries – Germany, the US, South Africa and Chile – as well as partnering with dozens of NGOs around the world. The goal this year is a global total of 350,000 sign-ups
Toni Vernelli, Veganuary’s Head of Communications, says: “Each of us can help fight climate chaos with our fork. Signing up at Veganuary.com is a fun and empowering way to tackle this serious global threat. All of our resources are completely free, friendly and supportive – so why not do your part for the planet and give it a go!”
The pinnacle of this year’s campaign will be a TV ad urging people to ‘Try vegan this January with Veganuary’ which will air in the UK, Germany, the US and Chile between Christmas and New Year. More details will be released later this month, but a teaser can be viewed here.