Free Plant Milk to Protect the Planet

This World Plant Milk Day we’re calling on all coffee chains to help halt the devastating impact animal farming has on our planet by providing free planet-friendly plant milk for all customers – before we all pay the price.

Today we are calling on all coffee chains to drop the surcharge on plant milks! Today is World Plant Milk Day (22nd August), an annual collaboration between global food awareness organisation ProVeg International and vegan news service Plant Based News, which celebrates the wide array of plant-based alternatives to dairy products and highlights their many benefits – for animals, the planet and our health.

Most high-street coffee chains (including Starbucks, Costa, Café Nero and Pret) currently charge 20-50p extra when customers choose plant milk (soya, oat, almond, coconut). A rare exception is AMT Coffee, who always offer it for free and, after collaborating with Veganuary and ProVeg, will be encouraging customers to try plant milk on World Plant Milk Day by offering 25% off all coffees ordered with it as well as an e-voucher for a free plant-based drink.

Toni Vernelli, Head of Communications at Veganuary, says: “Charging extra for plant milk is effectively a tax on climate-conscious customers. Animal farming is responsible for more than half of all food-related greenhouses gases and cows are the prime cause, with each one burping out 600 litres of methane a day[1]. The true cost of cow’s milk is climate catastrophe.”

This World Plant Milk Day we’re calling on all coffee chains to follow AMT’s lead and help halt the devastating impact animal farming has on our planet by providing free planet-friendly plant milk for all customers – before we all pay the price.

AMT Coffee will also be encouraging customers to take part in the 7-Day Dairy-Free Challenge beginning on World Plant Milk Day, marking another milestone in the plant-based revolution and giving a glimpse of the excitement already building for Veganuary 2020 – less than five months away.

[1]Plant based diet can fight climate change – UN. BBC News online, 8th August 2019.

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