Bimini Bon Boulash joins Veganuary as 2024 Ambassador

14th December 2023: Veganuary – the global campaign to try vegan for January and beyond – is thrilled to welcome artist and author Bimini Bon Boulash as a Veganuary Ambassador for its 2024 campaign.

Reflecting on their decision to be an ambassador for the charity, Bimini says:

‘Babes! You know what’s chic right now? Being vegan for January!

Kindness is in, compassion is sexy and being healthy makes you a hottie. Serve it up for the animals, the planet and our fabulous selves. If you’ve ever thought about living it up plant-based, Veganuary is your chance to show the world!’

A photo of Bimini can be downloaded here.

The sassy star joins a host of celebrity Veganuary supporters including Chris Packham, Joaquin Phoenix, Lucy Watson, Paul McCartney, Billie Eilish, Evanna Lynch, Sara Pascoe Deborah Meaden and Kellie Bright amongst others.

International Head of Communications at Veganuary, Toni Vernelli, says:

‘Bimini’s vibrant, positive and inclusive attitude aligns completely with Veganuary and we are delighted to have them fronting our 2024 campaign and urging everyone to try vegan this January!’

Notes to Editor 

Veganuary is free to join, and people can sign up at to receive a Celebrity eCookbook featuring recipes from Bella Ramsey, Joanna Lumley, Venus Williams, John Bishop, Evanna Lynch, Bryan Adams and many more.

Since Veganuary launched its first pledge 10 years ago – in January 2014 – millions of people, coming from almost every country in the world, have officially taken part. From humble beginnings on a kitchen table in Yorkshire, Veganuary now has campaign hubs in Germany, USA, Brazil, Chile, Argentina, India, Spain and the UK. It has truly become a global phenomenon.


Toni Vernelli, International Head of Policy and Communications, Veganuary 

T: 07505 866 548 

E: [email protected]

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Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part. Will you join them?