‘Vote for veggies this January’ Veganuary proclaims as it promotes OG of vegan products

The Official Veganuary Cookbook published to mark 10th anniversary

5th December 2023: Veganuary – the global campaign to try vegan for January and beyond – is reminding Brits they need not wait until the general election to cast a vote for a greener planet, lower food bills and better health in new campaign ads urging them to Vote for Veggies this January. The ads form part of Veganuary’s plan to showcase the OG of vegan products – vegetables, fruits, legumes, grains, nuts and other plants.

The series of eye-catching ads, filled with colourful veggies, pay homage to the 2019 election slogans of Britain’s main political parties:

  • Lettuce: Stronger, More Stable, In the National Interest
  • Flavour: For the Many, Not the Few
  • Change Britain’s Breakfast

The slogan graphics can be downloaded here.

Separate ads, under the heading Plants Do What Politicians Don’t, highlight how plants can help tackle the critical issues where politicians have often been lacking:

  • Cut Britain’s Carbon Footprint
  • Improve the Nation’s Health
  • Slash Families’ Food Bills
  • Protect Animals from Cruelty

The graphics can be downloaded here.

The ads will run across social media platforms from today as registration for Veganuary 2024 officially opens. Outdoor advertising campaigns featuring the ads will run from mid-December including an official Vote for Veggies campaign bus tour.

Everyone who registers for Veganuary 2024 via the charity’s website will receive the Vote for Veggies manifesto – Seven Days of Revolutionary Recipes to help them take direct action for the planet, their health and animals at every meal. Highlights include Woke-or-Not Tofu Scramble, Coalition Chickpea Curry, Peasful Protest Pasta and Fuel the Future Fajitas.

The Seven Days of Revolutionary Recipes meal plan can be downloaded here.

Veganuary’s International Head of Policy and Communications, Toni Vernelli, says:

“While much of Britain is rightly focused on the next general election and how it will impact issues that affect them, Veganuary is issuing a reminder that we need not wait to cast a vote for a greener planet, lower food bills and better health for our families – eating plants can do all of this! By Voting for Veggies this January and signing up for Veganuary, everyone can take direct action on these critical issues. No protests, prison sentences or politicians required.”

To coincide with the 10th anniversary of the world-famous vegan challenge, which launched in January 2014, the first-ever Official Veganuary Cookbook is being published by HarperCollins tomorrow. The photo-filled hardback book is a culmination of Veganuary’s 100 top tried-and-tested plant-based recipes, containing staple dishes for breakfasts, mains, sides, dips, desserts and beyond – all with a strong wholefood focus. It is available from Waterstones, Amazon and other booksellers from 6th December.

Notes to Editor 

Veganuary is free to join, and people can sign up at veganuary.com to receive our new Seven Day Revolutionary Meal Plan, Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, more meal plans and helpful advice. 

Since Veganuary launched its first pledge 10 years ago – in January 2014 – millions of people, coming from almost every country in the world, have officially taken part. From humble beginnings on a kitchen table in Yorkshire, Veganuary now has campaign hubs in Germany, USA, Brazil, Chile, Argentina, India, Spain and the UK. It has truly become a global phenomenon.


Toni Vernelli, International Head of Policy and Communications, Veganuary 

T: 07505 866 548 

E: [email protected]

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