Chefs Hugh Fearnley-Whittingstall, Ainsley Harriott, Kwoklyn Wan share exclusive tips for Veganuary swaps
11th December 2024: Veganuary – the global campaign to try vegan for January and beyond – is attracting support from more celebrity foodies than ever before.
Hollywood star Woody Harrelson and his wife Laura have donated their favourite plant-based recipe – Creamy Potato Leek Soup – to Veganuary’s 2025 Celebrity eCookbook which participants receive for free when they register on Veganuary’s website. Bethany Antonia, star of House of the Dragon, has donated her recipe for Sa-Ti-Deh Jamaican Black Bean & Jackfruit Stew; Girls Aloud’s Nicola Roberts has donated her plant-based Pomodoro Tagliolini with Burratta; Victoria Ekanoye, star of Coronation Street and Death in Paradise, has donated her take on Green Thai Curry and chef Hugh Fearnley-Whittingstall has donated Caponata with Chickpeas and Apricots from his latest cookbook.
Photos of these celebrities and their recipes can be downloaded here.
More support for those trying plant-based this January is offered by some of Britain’s top chefs and social media influencers.
TV chefs Ainsley Harriott and Kwoklyn Wan; Michelin-starred chef Alexis Gauthier; cookbook author and social media sensation Giuseppe Federici; and Great British Bake Off’s first vegan contestant and cookbook author Freya Cox have all shared exclusive tips for vegan swaps to help turn any recipe into a plant-based masterpiece.
Photos of these celebrities and their tips can be downloaded here.
Veganuary is also delighted to announce Giuseppe Federici as a 2025 campaign Ambassador. His viral cooking videos, often with his Italian Nonna, have introduced a huge new audience to plant-based meals. Commenting on his new role with the charity, he says:
“Veganuary is the perfect time to step into the kitchen and discover just how exciting plant-based eating can be. Give it a try this January – you might just love it!”
Notes to Editor
Veganuary is free to join, and people can take part at veganuary.com to receive our Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, meal plans and helpful advice.
Since Veganuary launched its first pledge in January 2014, millions of people – coming from almost every country in the world – have taken part.
From humble beginnings on a kitchen table in Yorkshire, there are now official Veganuary campaigns in the UK, US, Germany, Chile, Argentina, India, Spain, Australia, Austria, Brazil, France, Greece, Italy, Malaysia, Mexico, Peru, Singapore, South Africa, Switzerland and Canada.
It has truly become a global phenomenon.
Contact
Toni Vernelli, International Head of Policy and Communications, Veganuary
T: 07505 866 548
