Nearly two-thirds see health benefits of more energy, better skin and improved mood
30 September, 2024 — Veganuary, the global organisation encouraging people to try vegan in January and beyond, has today released the results from its six-month follow-up survey* – the only survey that polls people who received Veganuary’s tailored 31-day email support. The results show that most respondents (81%) have maintained a dramatic reduction in their animal product consumption.
Nearly two-thirds (65%) of the Veganuary participants who have continued to eat a fully vegan diet for the past six months have experienced health improvements, including:
- increased energy (59%)
- improved mood (57%)
- better skin (54%)
- desired change in body weight (48%)
Here’s what Veganuary 2024 participants revealed about themselves six months on from taking part in the challenge:
- 27% are still eating a fully vegan diet
- 37% are eating at least 75% less meat and other animal products than pre-Veganuary
- 17% are eating at least 50% less meat and other animal products than pre-Veganuary
- 95% of those who are not fully vegan said they’re likely to try a vegan diet again in the future
Participants were also asked how Veganuary helped them:
- 70% feel more inspired in the kitchen
- 60% said Veganuary helped them to make more adventurous food choices
- 58% said it helped them to make more sustainable food choices
- 55% said it helped them to make healthier food choices
The Official Veganuary 2024 Six-Month Survey Results can be viewed in more detail here.
Commenting on these results, Veganuary’s International Head of Communications, Toni Vernelli, said: “These incredible results show that Veganuary is so much more than a one-month pledge and that taking part leads to lasting diet change for most people. With 81% of our 2024 participants maintaining a dramatic reduction in animal products six months on, it’s clear that Veganuary is driving positive change for animals, people and the planet.”
She added: “The fact that 70% of participants feel more inspired in the kitchen is no surprise, as most people discover new recipes and ingredients when eating a plant-based diet. As an added bonus, nearly two-thirds of participants who stick with a plant-based diet feel health benefits as well. There are so many reasons to take part in Veganuary!”
Speaking about the growth of tempeh consumption in the UK, Elin Roberts – Co-Founder and Co-CEO of tempeh brand Better Nature – said: “It’s brilliant that people are feeling inspired in the kitchen, and more than half have been making healthier food choices since taking part in Veganuary.
She added: “At Better Nature, our mission is to get the world eating supercharged protein: all-natural, nutritious and great for the gut. Over the past 8 months, as the UK’s fastest-growing meat-free brand, we’ve seen rapid growth of our tempeh range as people turn away from ultra-processed foods in search of healthier, wholefood proteins. We’re excited to bring supercharged protein to even more people around the UK as we head into Veganuary 2025 and beyond.”
Claire Lynch, Registered Dietitian and Education Lead at Plant-Based Health Professionals UK, also commented on the survey results: “The survey results are fantastic. Decades of research show that healthy and balanced plant-based diets are one of the best choices we can make for our health, with significant benefits for reducing rates of cardiovascular disease, type 2 diabetes, obesity, fatty liver disease and certain cancers. It is wonderful that Veganuary is inspiring thousands of people to improve their diet and lifestyle.”
Notes
*The survey was sent by Veganuary to 277,000 of the people who received our 31 daily emails during the 2024 campaign. 5,931 people responded.
Notes to editors
Veganuary isn’t just for January! People can take part any time of the year at veganuary.com to receive our Celebrity eCookbook, One-Pot Meal Plan, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, more meal plans and helpful advice. All for FREE!
Contact:
Toni Vernelli, International Head of Communications
07505 866 548
