Benjamin Zephaniah becomes Veganuary Ambassador

He joins Joanna Lumley, Chris Packham, Deborah Meaden & others urging people to Try Vegan This January!

8th December 2021 – Veganuary, the global pledge to try vegan for 31 days, is delighted to announce Benjamin Zephaniah as a new Ambassador. The author and poet is helping to launch Veganuary’s 2022 campaign which kicks off today.

Speaking about his decision to become a Veganuary Ambassador, Benjamin says: “I originally went vegan at the age of 13 because of my love of animals. Then I realised how ethically sound veganism was. Way back then I felt that being vegan was a good thing to do to help the planet, now both history and science have proved me right.”

He added: “The world now knows that vegan is the way to go. It’s the one thing we can all do to help heal the world and ourselves. Veganuary is a great way to start the year, and it’s also a great way to start the future.” Benjamin has also donated his favourite recipe – Zephaniah Style Ma Po Tofu – to Veganuary’s 2022 cookbook that everyone who signs-up for the challenge receives.

Photos of Benjamin and his recipe are available here.

He also shares his encouragement and advice for people thinking of trying vegan this January in Veganuary’s new campaign video which also features Chris Packham, Hollyoaks’ Eva O’Hara, Emmerdale’s James Moore and TV presenter Jasmine Harman.

View the new 2022 campaign video here.

Joanna Lumley, New York Mayor Eric Adams and Dragon Den’s Deborah Meaden are also backing the campaign this year; while Venus Williams, Dr Jane Goodall, Sadie Frost, Bella Ramsey and Bryan Adams have also donated their favourite vegan recipes to Veganuary’s 2022 cookbook.

Joanna Lumley – actor, activist and national treasure – says: “Veganuary’s mission is to make the world a kinder, safer, happier place for all, which makes their January campaign utterly irresistible. I’m in awe of every single person taking part for the climate, our rivers and oceans, forests and wild places, animals and people. You’re all angels.”

View and download celebrity images, quotes and recipes here.

More than 582,000 people from 209 countries and territories officially took part in Veganuary last year and the charity expects this year to be even bigger as climate change is at the forefront of everyone’s mind.

Media contact
Toni Vernelli, International Head of Communications, Veganuary
T: 07505 866 548
E: [email protected]

Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part. Will you join them?