Layton Williams, Evanna Lynch, Susan Wokoma, Rebecca Callard & more back campaign
For release 1st Dec, 2020
Veganuary, the global pledge to try vegan for 31 days, has today launched its 2021 campaign celebrating all the positive reasons to sign-up and try vegan this January. They’re joined by compassionate, climate-conscious celebrities sharing their top reason to Try Vegan this Veganuary in pictures taken exclusively for the campaign.
Layton Williams is urging people to Try Vegan For Health while for Veganuary 2020 alumni Rebecca Callard the number one reason is For Our Future. Susan Wokoma, who also took part in Veganuary 2020, thinks The Food is the best reason to try vegan, and Veganuary Ambassador Evanna Lynch wants people to Try Vegan for Our Animal Friends.
Click the links below to download our assets:
Exclusive images of celebs backing Veganuary’s 2021 campaign
Veganuary’s 2021 celebrity campaign launch video
Veganuary Ambassador James Moore is hoping people will Try Vegan for an End to Factory Farming whereas fellow Ambassador Peter Egan couldn’t pick between all the great reasons so settled on Try Vegan for Health, Compassion, Kindness and Our Planet. Kellie Bright, also a Veganuary Ambassador, has a more personal reason – For George her tortoise who she’s holding in the photo, a symbol of the many species at risk if we don’t change our diets.
But the prize for the best reason to try vegan goes to Veganuary Ambassador Jasmine Harman who took part in the first ever Veganuary back in 2014. Posing with a platter of vegan cheese, her board reads: Try Vegan for all the Reasons! There’s no reason not to! Not even cheese!
One thing all these stars agree on is that 2021 is THE YEAR for positive change and there is no easier or tastier way to start than signing-up with Veganuary. As Chris Packham, whose top reason to try vegan is the environment, says:
“Trashing the planet does none of us any good, as the coronavirus pandemic shows all too clearly. But we can emerge from this stronger and wiser, with a renewed commitment to protecting the environment, its inhabitants and our own futures. Being vegan is a great way to support the natural world and to live sustainably.”
More than 400,000 people from 192 countries took part in Veganuary last year, including rock legends Brian May and Meat Loaf. Now the charity is expanding its efforts by launching programs in two new countries, Brazil and Argentina, and its first French-language pledge – building on the campaigns already established in the UK, US, Germany and Chile.
The goal this year is a global total of 500,000 sign-ups through the Veganuary website alone!
Media contact
Toni Vernelli, International Head of Communications, Veganuary
T: 07505 866 548
