Motherland’s Diane Morgan & singer Peter Andre do Veganuary this January

ITV chef Juliet Sear and Corrie’s Alexandra Mardell also take on the New Year’s challenge

28th December 2022 – People sign up for Veganuary – the global pledge to try vegan for January and beyond – for many different reasons, and this year’s celebrity participants are no different. Diane Morgan, star of Motherland, Afterlife and Mandy, has signed up as part of her commitment to ending animal suffering; singer and TV personality Peter Andre is taking part to help reduce his impact on the planet; ITV chef and baker Juliet Sear is looking to improve her diet; while Alexandra Mardell, aka Corrie’s Emma Brooker, is doing Veganuary to try different recipes and new foods.

Actor Diane, who has just appeared on our screens in the Motherland Christmas Special – though possibly best-known for her role as Philomena Cunk – says: “I’ve just signed up to do Veganuary. I’d be fully vegan if I could only stop adding cheese to everything! Please help me!! I really love animals and want to help end their suffering.”

Peter, who will be cooking up vegan delights this Veganuary with a lucky competition winner in collaboration with Beyond Meat, says: “I’m excited to be taking part in Veganuary and launching the #FirstStepBeyond competition with Beyond Meat to help others take the first step to eat more plant-based foods. It is incredibly easy to live a flexitarian lifestyle, something which I’m a huge believer in.”

Juliet, professional baker, author and ITV cookery expert, is urging others to take part in Veganuary with her. She says: “I’m looking for ways to improve my diet and do my bit for the environment, so I’ve signed up for Veganuary!! I’m really excited to try out some new recipes and chow down on some healthy plant-based feasts!! I’d love you to join me!”

Alexandra, fresh from her appearance on Strictly’s Christmas Special, says: “This is our third year doing Veganuary and I’m really looking forward to it. It’s a nice fresh start to the year trying different recipes and new foods. We still have a few vegan alternatives in our regular diet throughout the year as well since trying it out. Hoping we can find some more this year!”

Photos of the four stars can be downloaded here.

Previous Veganuary participants include rock legend Brian May, TV presenter Jasmine Harman, wildlife presenter Chris Packham, ‘dragon’ Deborah Meaden, Eastender’s Kellie Bright and actor Peter Egan, all of whom continue to support the charity.

Notes to Editor 

Veganuary is free to join, and people can sign-up at to receive a Celebrity eCookbook featuring recipes from Alicia Silverstone, Venus Williams, Joanne Lumley, John Bishop, Evanna Lynch and many more. They’ll also get the Official Veganuary Starter Kit, a dozen meal plans and 31 daily emails packed with nutritional info, delicious recipes and helpful advice. 

More than 2.5 million people, coming from almost every country in the world, have officially taken part since Veganuary launched in January 2014. With campaign hubs now in Germany, USA, Brazil, Chile, Argentina, India and the UK, Veganuary has truly become a global phenomenon.


Toni Vernelli, International Head of Communications, Veganuary 

T: 07505 866 548 

E: [email protected]

Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part. Will you join them?