80% of Veganuary participants eating >50% less meat, dairy & eggs six months after taking part

Nearly two-thirds see health benefits of more energy, better skin and improved mood

5th October, 2023 — Veganuary, the global organisation encouraging people to try vegan in January and beyond, has today released the results from its six-month follow-up survey of Veganuary 2023 participants* which show the long-lasting effects of the one-month pledge.

Six months after completing their 31-day Veganuary challenge, 80% of those participants who were not vegan when they signed up have maintained a dramatic reduction in their animal product consumption:

  • 28% are still eating a fully vegan diet
  • 36% are eating at least 75% less meat and other animal products than pre-Veganuary
  • 16% are eating at least 50% less meat and other animal products than pre-Veganuary
  • 96% of those who are not fully vegan said they’re likely to try a vegan diet again in the future

Nearly two-thirds (62%) of the Veganuary participants who have continued to eat a fully vegan diet for the past 6 months have experienced health improvements, including:

  • increased energy (58%)
  • improved mood (57%)
  • better skin (51%)
  • desired change body weight (43%)

The Official Veganuary 2023 Six-Month Survey Results can be viewed in more detail here.

Commenting on these results, Veganuary’s International Head of Communications, Toni Vernelli, said: “These results show that, far from being just a one-month pledge, Veganuary is helping to drive long-lasting diet change around the world.”

She added: “Cutting out meat and dairy is the best way to cut our carbon footprint. As an added bonus, nearly two-thirds of participants who stick with a plant-based diet feel health benefits as well. There is simply no downside to signing up for Veganuary!”

*The survey was sent by Veganuary to 469,000 of the people who signed up during the 2023 campaign. 6,967 people responded.


Toni Vernelli, International Head of Communications

[email protected]

07505 866 548

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