Britain’s most reliable political party enlists New Amsterdam star to voice campaign ad

Ryan Eggold narrates Veganuary’s new ‘Vote for Veggies’ campaign video

29th December 2023: With Veganuary 2024 just a few days away, the global campaign to try vegan for January and beyond has today launched its first political broadcast on behalf of the only vote that would definitely deliver benefits for the planet, animals and our health – a Vote for Veggies!

Voiced by actor Ryan Eggold of New Amsterdam and The Blacklist, the video urges people to cast a ‘vote for veggies’ as a way to reduce emissions, improve health, lower food bills, protect animals and promote healthier ecosystems.

The ad forms part of Veganuary’s 2024 strategy to focus on the OG of plant-based foods – plants! Namely, vegetables, fruits, beans, pulses, nuts, grains, etc.

View the Vote for Veggies campaign ad here.

Everyone who registers for Veganuary 2024 via the charity’s website will receive the Vote for Veggies Manifesto – Seven Days of Revolutionary Recipes to help them take direct action for the planet, their health and animals at every meal. Highlights include Woke-or-Not Tofu Scramble, Coalition Chickpea Curry, Peasful Protest Pasta and Fuel the Future Fajitas. 

The Seven Days of Revolutionary Recipes meal plan can be downloaded here. 

Veganuary’s International Head of Policy and Communications, Toni Vernelli, says:

“While much of Britain is rightly focused on the next general election and how it will impact issues that affect them, Veganuary is issuing a reminder that we need not wait to cast a vote for a greener planet, lower food bills and better health for our families – plants can do all of this!

By Voting for Veggies this January and signing up for Veganuary, everyone can take direct action on these critical issues. No protests, prison sentences or politicians required.” 

Notes to Editor  

Veganuary is free to join, and people can sign up at to receive our new 7-Day Revolutionary Meal Plan, Celebrity eCookbook, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, more meal plans and helpful advice.  

Since Veganuary launched its first pledge 10 years ago – in January 2014 – millions of people, coming from almost every country in the world, have officially taken part. From humble beginnings on a kitchen table in Yorkshire, Veganuary now has campaign hubs in Germany, USA, Brazil, Chile, Argentina, India, Spain and the UK. It has truly become a global phenomenon.  


Toni Vernelli, International Head of Policy and Communications, Veganuary  

T: 07505 866 548  

E: [email protected]  

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