Veganuary urges Brits to ‘Choose Chicken-Free’ for a week to reduce animal cruelty
28 April 2025: Veganuary – the global campaign to try vegan in January and beyond – is launching a Choose Chicken-Free campaign to highlight the accessibility of plant-based alternatives to chicken and eggs. Coinciding with International Respect for Chickens Day, the campaign, scheduled from 28 April to 4 May, will feature an array of informative resources and vegan recipes, with a focus on egg and chicken substitutes.
As part of the week-long campaign, Veganuary is thrilled to release an exclusive Chicken-Free Mini Cookbook, packed with delicious recipes that prove you don’t need meat or eggs to enjoy your favourite dishes. Among the contributors is beloved musician and chef Levi Roots, who has donated a special plant-based chilli and honey ‘chicken’ recipe – bringing bold flavour without the cruelty.
A photo of Levi Roots can be downloaded here.
Insights from the Official Veganuary 2025 Participant Survey reveal just how challenging it can be to ditch eggs, with 16% of respondents reporting that eggs were the non-vegan food they missed most – second only to cheese.
Finding plant-based options in restaurants also remains a challenge, with over 70% of survey respondents saying they do not think there is enough variety in plant-based starters, mains and desserts in high-street restaurants.* These findings highlight the need for better availability of plant-based options and more support for those looking to make compassionate choices year-round.
Wendy Matthews, CEO of Veganuary, says:
“Chickens are the most abused land animals on Earth, yet their suffering is often overlooked. With the Choose Chicken-Free campaign, Veganuary is highlighting the cruelty behind the industry and showing people just how easy (and delicious) it can be to choose compassionate alternatives.”
Veganuary’s Choose Chicken-Free campaign page showcases the incredible range of plant-based chicken and eggs now widely available. Veganuary invites everyone to take part in the Choose Chicken-Free challenge and discover how small changes can lead to a big difference.
Media contact
Wendy Matthews, CEO
Notes to editors
Veganuary isn’t just for January! People can join in any time of the year at veganuary.com to receive our Celebrity eCookbook, One-Pot Meal Plan, the Official Veganuary Starter Kit and 31 daily emails packed with nutritional info, delicious recipes, more meal plans and helpful advice. All for FREE!
A press pack with more stats, celebrity quotes and links to general Veganuary images can be downloaded here.
*The survey was sent to participants who opted to receive Veganuary’s support through our 31-day tailored email series. At the end of the 31 days, we asked them about their experience. 10,818 people responded.
** In addition to our standard participant survey, we asked our UK participants who registered to receive our 31 daily support emails questions about their shopping habits. 488 people responded to these questions.
