Guide to Vegan Fish Alternatives (UK)

Thanks to all the amazing vegan fish alternatives out there, ditching seafood has never been easier

UK fish alternative products

Thanks to documentaries like Seaspiracy, people are more aware of intensive fish farming and fish sentience, destructive fishing practices and the plight of forgotten marine animals like sea turtles and octopuses.

We can live without seafood and still enjoy the same tastes and textures without the cruelty, ecological damage and health concerns.

With plant-based fish options popping up left, right and centre in supermarkets and restaurants, it’s hard to keep track of all the tasty alternatives to our favourite fish dishes.

From classics like fish fingers and burgers to yummy goujons and prawns, you’re bound to find the perfect product to suit you. We’ve put them all together in a handy guide – you’re welcome!

Vegan Fish Alternatives

Supermarket Own Label

Lots of the UK’s biggest supermarkets have their own vegan fish alternatives, including:

  • Wicked Kitchen at Tesco
  • Morrisons V Taste
  • Asda Plant-Based
  • M&S Plant Kitchen
  • Sainsbury’s Plant Pioneers
  • Aldi Plant Menu
Plant Pioneers Vegan Salmon
Image Credit: Plant Pioneers


Available at Aldi, Asda, Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.

  • Battered Fishless Fillets
  • Fishless Fingers
Quorn Fishless Fillets
Image Credit: Quorn


Available at The Vegan Kind Supermarket, Alternative Stores and

  • Fish Steaks
  • Fish Fingers
  • Smoked Salmon Slices
  • Tuna Pate
Vegan Fish Steaks
Image Credit: VBites


Available at Tesco.

  • Salmon Fillet
Vivera Salmon
Image Credit: Vivera


Available at Selfridges, Amazon, Abel & Cole, Whole Foods, Planet Organic, Ocado, The Vegan Kind Supermarket, Alternative Stores and GreenBay.

  • Organic Kofu Fishfree Fillet
  • Organic Kofu Fishfree Tofuna
Bonsan fish free tofuna
Image Credit: Bonsan

Loma Linda

Available at Morrisons, Holland & Barrett and independent retailers.

  • Tuno & Mayo
  • Tuno Lemon Pepper
  • Tuno in Spring Water
  • Tuno Thai Sweet Chilli
Loma Linda Tuno
Image Credit: Loma Linda


Available at The Vegan Kind Supermarket, Alternative Stores and independent retailers.

  • Vegan Soya Tunah
Marigold soya bean tunah
Image Credit: Marigold


Available at Tesco and Iceland.

  • Golden Crispy Fish-Style Fillets
  • Battered Prawn Style Pieces
Fry's Vegan Prawns
Image Credit: Fry’s

Good Catch

Available at Tesco. Stock varies from store to store.

  • Salmon Burgers
  • Fish Sticks
  • Fish Fillets
  • Crab Cakes
  • Fish Burgers
  • Fish Free Tuna – Naked in Water
  • Fish Free Tuna – Mediterranean
  • Fish Free Tuna – Oil & Herbs
Good Catch Tuna
Image Credit: Good Catch

Vegan ZeaStar

Available at Ocado.

  • Sashimi No Tuna
  • Sashimi Zalmon
  • Shrimpz
  • Crispy Lemon Shrimpz
  • Crispy Chili Shrimpz
  • Kalamariz
  • Tasty Codd
Vegan Zeastar Shrimpz
Image Credit: Vegan Zeastar

Moving Mountains

Available at Ocado, Sainsbury’s and Booths.

  • Fish Fingers
  • Fish Fillets
Moving Mountains Fish Fingers
Image Credit: Moving Mountains


Available at Zebra Plant-Based.

  • Vish Bites
  • Vish Sticks
  • Vish Burgers
  • Battered Vish Chunks
  • Battered Vish Fillets
Novish Fish Burgers
Image Credit: Novish

Better Naked

  • Without the Splash No Fish Goujons (available at Waitrose, Vegan kind Supermarket, Ocado and Dunnes Stores)
  • Without the Splash Melt in the Middle Thai Cakes (available at Co-Op)
Naked Fish Goujons
Image Credit Naked / Finnebrogue

Strong Roots

Available at Sainsbury’s, Waitrose, Tesco, M&S, Asda and Morrisons.

  • The Veg Finger
Strong Roots Veg Fingers
Image Credit: Strong Roots

The Brook

Available at The Vegan Kind Supermarket, Amazon Fresh and independent stockists.

  • Tofish Bites
  • Tuscan Fillet Stew
  • Seafood Stew
The Brook Vegan Tofish & Chips
Image Credit: The Brook


Available at Planet Organic and independent retailers.

  • NISH – Organic Fish Sauce Alternative
  • NOYA – Organic Soya Sauce Alternative
  • NOYSTER – Organic Oyster Sauce Alternative
Soyze Noya Sauce
Image Credit: Soyze

For more support with ditching seafood from your diet, check out our Choose Fish-Free campaign.

Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part. Will you join them?

More from the blog…