We are both elated and proud to announce Chris Packham as our latest ambassador!
There was much excitement to be had when we received the news that renowned wildlife campaigner, photographer, presenter, writer and conservationist Chris Packham would be adopting a vegan diet for January! Chris’s incredible career working alongside wildlife from a young age, together with his remarkable broadcasting skills and passionate conservation work, both charitable and professional, make Chris well suited to his ambassador role for Veganuary.
Chris’s passion for animal welfare and environmental preservation resonates in his every word, be it written or spoken. His previous knowledge and experiences of animal agriculture led him to be both concerned and moved by the cruelty he witnessed. Chris remarks upon his visit to an indoor dairy farm that witnessing animals who are intensively farmed and slaughtered for our consumption compelled him to do more:
“I had nightmares about it for weeks afterwards…it’s just entirely wrong…I couldn’t sleep at night, not a wink, if I didn’t get up in the day and move people in a positive direction over issues that concern me, and that I have some knowledge of.”
“I feel a compunction to stand up and ask people to think about what they do and the choices they make, and to tell them about the true costs of those choices.”
Chris is perhaps best known for his role as a wildlife conservationist and presenter on the BAFTA award winning Springwatch, Autumnwatch and Winterwatch series. His enthusiasm for wildlife extends beyond the screen with his private charitable work for various environmental and animal charities such as the RSPB and The British Trust for Ornithology. A conscious awareness of the negative connotations of eating animal products led Chris to consider a change in his diet, reducing his meat consumption:
“I’ve been interested in the impact of my diet upon the environment for a long time…there’s the impact that those animals [in animal agriculture] have on climate change…which we know is far more influential on climate change than all of our emissions from vehicles and aircraft.”
Chris’s Veganuary Journey
Chris will be taking part in the biggest Veganuary to date, by adopting a vegan diet for the duration of January! What’s more, Chris will be documenting every detail of his journey (good and bad!) with complete honesty on his social media via Twitter and Instagram. Chris told us he’s “genuinely really excited!”
Whilst he hasn’t been vegan or plant-based previously, Chris is taking part in Veganuary to see if he can go further with his diet. With the help of Veganuary, Chris will be moving towards a fully vegan diet, and we are ecstatic to be welcoming Chris as our latest ambassador!
As with some other participants, Chris had a top hang-up about trying vegan. Believe it or not, his biggest concern was finding vegan-friendly biscuits! We were quick to assure him that Hobnobs are vegan, much to his elation!
Join Chris. Go vegan for the animals and environment this January, sign up to Veganuary today!